Rae

SEO & AFFILIATE MARKETING BLOG

Avoiding Affiliate Marketing Scams

By Rae / April 28, 2011 /

I see a lot of newbies to the affiliate arena ask the question of whether or not affiliate marketing (associate marketing, whatever you want to call it) is a scam, especially when they see a two (or more) tiered program (meaning affiliates can earn off the affiliates they bring into the program “under them”) which…

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Gravity Forms Review – A Killer WordPress Contact Form Plugin

By Rae / April 11, 2011 /

This post had an alternate working title of “Dear Gravity Forms, Oops, Let Me Remove My Foot From My Mouth – Kinda.” If you follow me on Twitter, then you may have seen that I recently gave the Gravity Forms WordPress plugin a try. So I decided to finally give it a try while creating…

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What Motivates You?

By Rae / March 10, 2011 /

At first, most people’s motivation is the same – pay the bills and make your business profitable. But even with the most basic of needs, sometimes, you can still lack the motivation required to get through the latest Dip. My solution to this for a long time has been a variation of the “dream board.”…

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I’ve Stepped Down as CEO of Outspoken Media

By Rae / December 11, 2010 / Comments Off on I’ve Stepped Down as CEO of Outspoken Media

This post is a statement to reflect that I have stepped down as the CEO of Outspoken Media. I am no longer involved in any day to day interaction or client strategy of the company. The deterioration of my partnership with Rhea Drysdale and Lisa Barone has been a long time in the making. The…

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There Are No Damn Silver Spoons (or Defining and Achieving Success Online)

By Rae / August 31, 2010 / Comments Off on There Are No Damn Silver Spoons (or Defining and Achieving Success Online)

I did an interview recently with Lynn Terry, who is someone I’ve “known” for a long time on the Internet (and yes, have met in real life). Lynn is one of the most genuine people I’ve met on the net (she reminds me a lot of Christine Churchill) and she knows her shit and works…

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The Real Reasons Big Brands Don’t Rank

By Rae / April 30, 2010 / Comments Off on The Real Reasons Big Brands Don’t Rank

Someone pointed out a post to me that Advertising Age did a few days ago called “Meet the Brands Hiding on Google.” I’m assuming it was because they knew sending me something that got me a little riled meant I’d go off on a tangent and write a post about it… thus getting me to…

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Google Enables Real Time Spam and More

By Rae / December 9, 2009 /

So, I’m at Chicago SES and see someone tweet about how Google has integrated Twitter into regular search. Sure enough, Search Engine Land has an article about the topic. Being a former practitioner of the “dark arts”, I immediately start running some searches and was pretty shocked at what I found. Funnily enough, Dave Naylor…

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Penalties, issues and filtering; it’s all just semantics

By Rae / October 9, 2009 / Comments Off on Penalties, issues and filtering; it’s all just semantics

I was reading the recap Shawn Collins did for his trip to SMX on day one, and a comment he made within it got my attention: Some interesting revelations in the duplicate content session, such as Google’s Joachim Kupke saying there is no duplicate content penalty and that Google is “working on something to help…

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2003 Called; They’d like their URL structure back

By Rae / August 25, 2009 / Comments Off on 2003 Called; They’d like their URL structure back

Over the last decade or so of offering SEO consulting services to clients, I’ve seen a lot of interesting things. One of the more common (and surprising) things we see are URL structures in “current” sites that are completely “root based.” What does this mean? Sometime around 2003, Toolbar PageRank was all the rage, and…

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