About Rae Hoffman (AKA Sugarrae)

About Me

I’ve been an entrepreneur and successful online marketer over 14 years. But make no mistake, I’ve busted my ass to get here.

So, how does a graduate of the foster care system, with nothing but a GED, go on to create a multi-million dollar business – and become a highly respected marketing consultant and speaker?

The truth is, I didn’t have a choice.

My first son suffered a massive stroke as a baby that left him severely multiply handicapped. He passed away in 2012 at the age of 15.

It would have been easy to be defeated. But, I chose to find the lessons and not the excuses in those situations and became a successful entrepreneur. I’m a firm believer that your situation does not determine your result – your attitude does.

Take no prisoners and make no excuses – in business or life.

My story

“Rae Hoffman is legend in the online world.” ~ Jonathan Fields, award-winning author, media producer and entrepreneur.

Jonathan Fields of Good Life Project recently interviewed me in a special two-part episode. We discuss where I came from, how I became an entrepreneur, what I’ve learned along the way and why I believe anyone can achieve whatever they set out to achieve.

What’s in it for you?

I’ve spent well over a decade building passive income streams online. There is a lot of hard work involved in building a passive income. It takes time. But if you’re successful, the results are worth the effort.

My goal with Sugarrae is to help other people learn how to change their financial lives online. If you’re looking to build an income with a blog or affiliate website, you’ll find actionable information you can use to start making real progress toward your goals.

“Rae is legendary when it comes to three things: SEO, affiliate marketing and speaking her mind.” ~ Missy Ward, co-founder of Affiliate Summit

If you’re looking to learn SEO, as a consultant, blogger or business owner, you’ll find proven techniques and tutorials backed by 14 years of experience.

“Rae is one of the search industry’s brightest minds. [She is] a force with which to be reckoned.”
~ Rand Fishkin, co-founder of Moz.com

If you’re ready to stop wanting and start acting, sign up to receive free information starting right now.

As Seen In

As Seen In

You can find the full Sugarrae online press kit here.


Are you looking for a passionate speaker for your event? Do you have an audience that wants to learn more about creating a powerful and dominating web presence? Does your audience need a kick in the ass to make things happen in their life? I can help. I’m doing a limited number of speaking engagements in 2016. Click here if you’d like to make sure one of them is yours.

“Rae’s been bringing her practical, no-nonsense from the trenches advice about what works – and doesn’t work – with SEO and link building to our Search Marketing Expo (SMX) conference audiences for years. She does a wonderful job and draws rave reviews.” ~ Danny Sullivan, Editor in Chief, Search Engine Land

Prior speaking engagements: SMX West, SMX East, SMX Advanced, Janes of Digital Event (sponsored by Bing), PubCon, PubCon South, SearchFest, Affiliate Summit East, Affiliate Summit West, PR News Social Media Summit, Partnering for Strength 2014, Blog Elevated, OK Foster Wishes Flux Event, LeadsCon, SMX Toronto, Dallas Fort Worth SEM, SearchHou, BlueGlass Tampa, Search Engine Strategies: New York, Search Engine Strategies: Chicago, Search Engine Strategies: San Jose, IzeaFest, Search and Social Summit, Search Exchange, SEOClass Workshop Series, Audience Conference, Karcher Group SEM Seminar and many more.