How to Find Out Which Social Networks are Driving Your Revenue

By Rae / April 2, 2015 /

There are tons of social networks out there and only so many that you can focus (quality) time and effort on. One of the most common questions I see asked is “what social networks should I focus on?” and the answer is always, “focus on the networks that work for you and your demographic.” But…

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One Change Increased My List Opt-In Conversion Rate By 56.35%

By Rae / February 23, 2015 /

I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out…

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