This post had an alternate working title of “Dear Gravity Forms, Oops, Let Me Remove My Foot From My Mouth – Kinda”… If you follow me on Twitter, then you may have seen that I recently gave the Gravity Forms WordPress plugin a try.

Oops! My bad!My husband Sean (a Houston SEO) is a big Gravity Forms fan and has been raving about it for a while.

So I decided to finally give it a try while creating the contact form for a new site that I’m working on rather than hacking the hell out of the free one my partner in that venture suggested we use [stern look].


Gravity Forms offers three pricing options: A Personal License for $39 (1 site use), a Business License for $99 (3 site use) and a Developer License for $199 (unlimited site use.) I went with the personal license figuring I could upgrade if I liked it.

Installation and Simple Form Creation

So I installed the plugin (super simple) and activated it. A menu called “Forms” appeared in the left sidebar of the WordPress dashboard. Creating a basic form was incredibly easy. I was even able to add a captcha with the click of a button (and signing up for a free account at reCAPTCHA which apparently became a Google product in September of 09).

I put my reCAPTCHA keys into the Gravity Forms admin panel…

captcha key settings

And then clicked “Captcha” under the Advanced Fields tab in my edit form screen…

BAM! Captcha on the contact form.

I’m not super technical, so I was pretty pumped to be working with – for lack of a better term – basically a WYSIWYG form creator. My form needs aren’t super complicated.

For this specific form, I had a name field, an email field, a subject drop down, a how did you find us drop down and and a message box. All fields were required. Additionally, the subject drop down had two conditional form fields.

Out of the five possible selections, choosing #2 would cause a secondary form field (a required check box) to pop up making the user state that if they were contacting us re #2, we wanted to be sure they’d already read our page addressing the topic with a link to the page (this rocks!) Choosing #5 (Other) would cause a one line text box to appear so they could hand type in their reason for contacting us. And the form redirected to a custom thank you page on our site.

I’m not super form savvy (total understatement) – in past attempts with other plugins, I’ve been lucky to get the form working with basic fields, much less “fancy” ones (yeah, yeah, laugh it up)… I have a feeling a lot of my forms are about to become more complicated. There I was with my sexy form. Now it was time to install it.

Above the window where you write the content for the post or page in the WordPress dashboard is a line with “Upload/Insert” that contains several boxes by default. To insert the form, you simply click the box, choose from a drop down what form you want to appear there and it creates the insertion code for you.

Gravity Forms Insertion

I clicked save and went to test my form.

But. UGH. It doesn’t WORK. Why doesn’t it WORK?! It must be me. So I ask my husband, who is very familiar with the plugin for some help. But he couldn’t get it to work either. He recreated the form on a different site and wallah, it worked. Well what the HELL.

IT MUST BE THE PLUGIN!!! [raises pitchfork]

Angry Mob

I went to the official Gravity Forms website, clicked support and then did a search. However, every result I clicked on gave me the following message:

We’re sorry. The products you have purchased do not give you give you access to this content.

What I didn’t realize was that I needed to be LOGGED IN to read the support search results. (Note to the Gravity Forms peeps that a big message saying “If you’re a customer, log in and you can read this, Stupid” being displayed under the above message would be a biiiiiiiiig help.) I just thought their site was broken. Just like their plugin.

So I do what any 2011 consumer does, I started bitching to social media. Within a few minutes, Brian Gardner hooked me up with Carl Hancock (the plugin creator). Carl suggested it might be my theme (I use the Thesis Theme) but I told him that it was working on all the sites my husband has Thesis running on without a hitch. So he suggested it might be a plugin causing a conflict.

So I disabled every plugin that appeared on the page I was trying to put the contact form on, but no luck. [shakes fist]

Nope, not it. So, Brian LaFrance, being the generous soul that he is, offers to take a look at it for me. It takes him less than ten minutes to inform me it is indeed a plugin. While I had disabled every plugin that appeared on the page or dealt with admin issues like redirects and found no conflict, I didn’t think to disable every plugin on the site that had no intended output on the page I was attempting to put the form on.

As it turns out, the Sharebar plugin puts a JS code on EVERY page of your site, regardless of whether or not the Sharebar actually appears on the page. And as I found out, the code contradicts the code used by Gravity Forms. AKA? Sharebar and Gravity Forms do not play well together.

Fixing the Gravity Forms vs. Sharebar Conflict

And there I was. A sexy contact form vs a sexy plugin. I didn’t want to choose damn it. And because Brian LaFrance absolutely rocks, I didn’t have to. He wrote a function for my Thesis custom functions file to correct the issue:

/* Handle Sharebar issues so it plays nice with gravityforms */
remove_action(‘init’, ‘sharebar_init’);
function add_sharebar_nicely(){
/* End Handle Sharebar issues so it plays nice with gravityforms */

Merely Skimming the Surface

Honestly, I can only attest to using Gravity Forms from a contact form basis. I was pretty excited to know that we could basically create a form that would ask a user the reason for their contact and if it was say, media inquiry, that a set of check boxes could then populate that said “Check the company member you are interested in interviewing” and “Do you have a dealine?” and if they check yes, “When is it?” – I mean, that’s seriously just some slick shit, for lack of a better way to describe it.

For instance, my husband uses the form on a site where the user could be interested in attending an event in one of several locales. Depending on which locale they pick, the rest of the form is populated to be specific to that locale. Honestly, I get excited to think what kind of ridiculously targeted forms I could create if I really wanted to (and had time to.)

There’s also an entire section of options to turn your form into an order form:

Order Form Options
So if your e-commerce needs are pretty simplistic, you could make your own order forms.

You can even do things like limit the number of entries a form receives if you’re running a contest. It also allows you to specify auto responders for the forms (vs. having to set it up separately with your email client as you do with a lot of forms.)

Form Submissions

The notification options (to customize where form submissions are sent and what appears within them) are extremely detailed. If you’re looking to really get granular on who gets notified of what, you definitely won’t be disappointed with using Gravity Forms.

But my favorite part was that all form entries are gathered in the backend, much like your comments are displayed in the WordPress backend. They show “unread” until you label them otherwise. You can access individual forms, leave notes on each form and even star certain form submissions.

All Entries

Single Entry

This is a dream for both organizational reasons and when multiple folks receive the forms. You can even edit what information from the form is shown on the at a glance screen.

Below is a video demo created by Gravity Forms. However, please note that it’s pretty long and accompanied by what I imagine is some form of club elevator music. I expected a drunk metrosexual dude to hit on me at any time. ;-) I’m not sure if there IS a way to do a demo of a form creation plugin that is exciting, but this definitely wasn’t it. However, it does give you a complete walkthrough if you’re willing to sit through it.

Why I Upgraded to a Developer’s License

So I’ve long been a user of free contact forms, if any forms at all. The latter comes from most of the free ones I’ve attempted to use being spammed to hell. Of course, you can add a captcha to the free ones too, but it usually requires you adding it to the forms (meaning you need to manually screw with the code.)

I won’t lie… The thing I like most about Gravity Forms is that it is plug and play (providing it plays nicely with other free plugins you’re using.) I was able to create the form, with fancy “only do this if this other thing is a factor” (apparently called conditional fields by people who speak the lingo) that I’d never have been able to do otherwise as I’m not a programmer (and I’m lazy.)

Also, once I upgraded to the developer’s version (which was pro-rated since I bought a personal license already) I got access to a bunch of add ons that make additional services integrate seamlessly with Gravity Forms:

  • Campaign Monitor: “Easily integrate Gravity Forms with the Campaign Monitor email marketing service, allowing form submissions to be automatically sent to your Campaign Monitor account.”
  • FreshBooks: “Easily integrate Gravity Forms with the FreshBooks invoicing service, allowing form submissions to automatically create invoices or estimates in your FreshBooks account.”
  • MailChimp: “Easily integrate Gravity Forms with the MailChimp email marketing service, allowing form submissions to be automatically sent to your MailChimp account.”
  • Paypal: “Integrates Gravity Forms with PayPal, enabling end users to purchase goods and services using Gravity Forms.”
  • Twilio: “Integrates Gravity Forms with Twilio, enabling SMS notifications when a form is submitted.”
  • User Registration Add On: “Use Gravity Forms to create advanced user registration forms that replace the simple WordPress registration form.”

I’d like to note I haven’t tried any of the add ons yet. I don’t (currently) have any order forms, nor have clients to invoice and my preferred mailing list manager is Aweber. But I sure as hell like knowing I have all these sexy options if I ever need them. LOL.

Some Disappointments

I was a little disappointed to see a Mailchimp integration option and not an Aweber one. But I also don’t know if that is an Aweber limitation or a Gravity Forms one.

As I mentioned above, I think there’s a usability issue when it comes to support and understanding the need to be logged in. To be fair, I’m sure it tells me this in the documentation no one ever bothers to read, but it needs to tell me at every instance where my lack of logging in is preventing me from reaching something.

The Bottom Line

If you’re Nancy and run Nancy’s blog and simply want a contact form so you don’t have to list your email address, you certainly don’t need Gravity Forms. You can use something like the Secure Form Mailer Plugin For WordPress (which is free and also supports reCAPTCHA.)

However, if your business relies on leads or any other type of form, and you’re running your site on WordPress, I’d highly suggest investing in Gravity Forms (I’d also recommend that if you ARE going to buy it, you don’t bother with anything less than the Developer’s version considering the difference in add ons and support options.) Especially if you don’t have the funds to have a full time programmer writing you kick ass, custom forms.

Much like the Thesis Theme allows non programmers to have sexy, feature filled blogs, Gravity Forms allows non programmers to have highly functional, customized forms.

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