The site structure of the Sugarrae blog has changed several times over the years. Sometimes for testing, sometimes for “bettering” SEO. This blog has been moved from Moveable Type to Expression Engine to WordPress. The internal linking structure has been changed from /blog/post-name/ to /post-name/ to /category/post-name/ and who knows what else. Category landing page…

Someone pointed out a post to me that Advertising Age did a few days ago called “Meet the Brands Hiding on Google.” I’m assuming it was because they knew sending me something that got me a little riled meant I’d go off on a tangent and write a post about it… thus getting me to…

So, I’m at Chicago SES and see someone tweet about how Google has integrated Twitter into regular search. Sure enough, Search Engine Land has an article about the topic. Being a former practitioner of the “dark arts”, I immediately start running some searches and was pretty shocked at what I found. Funnily enough, Dave Naylor…

Over the last decade or so of offering SEO consulting services to clients, I’ve seen a lot of interesting things. One of the more common (and surprising) things we see are URL structures in “current” sites that are completely “root based.” What does this mean? Sometime around 2003, Toolbar PageRank was all the rage, and…

When I did the Ask the SEO Vets panel at SMX Advanced a few months ago, someone in the audience asked a question about what to do when your competitors are buying links and getting an advantage from them in the engines. Vanessa Fox immediately answered that you could report them, to which several of…

I’m sure you’ve no doubt heard that getting indexed and ranked well in Google is all about “Pagerank and links.” While Google search engineer Matt Cutts may have confirmed that statement almost three years ago, it doesn’t mean things never change and/or that Pagerank and on page signals (aka SEO) are the only factors that…

If you’ve ever seen me do a site clinic at a conference on my own computer, you’ve likely noticed that I have a series of shortcuts to do searches via Firefox that are very repetitive to my daily routine. If you’ve seen me do a site clinic without my own computer, you’ve likely seen me…

I really don’t have much to say in this post except that it’s an experiment to prove something I already know, but to be able to at least have some tangible evidence of it other than simply knowing because I’ve been in this game so long. So, you want to rank for phrases like “Monkey…