Online Marketing


The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)

By Rae / June 7, 2014 /

Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known the world without the internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and…

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What the Mainstream Media Doesn’t Get about Panda

By Rae / May 22, 2014 /

It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I’m sad to say a little part of me smiled. Am I…

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Google Propaganda, SEO and Why Marketers Need to Wake Up

By Rae / January 26, 2014 /

As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low-quality guest posting” to be spam under their guidelines and will begin to take action per those beliefs. I don’t plan to revolve this post entirely around that announcement. If you didn’t…

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Identifying the Money Keywords for Affiliate Marketing & SEO

By Rae / November 4, 2013 /

Keyword targeting can make all the difference revenue wise when working on SEO for an affiliate site that relies on SEO as its primary marketing method. You have vanity terms, traffic terms, and then you have your “money” terms. Seeing results from SEO takes a lot of work and a lot of time. So how…

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SEMRush Review – A Kickass Keyword Research Tool, Rank Tracker & More

By Rae / October 18, 2013 /

I’ve known about SEMRush for a long time. I’d heard people mention it and had seen the site, but I’d never really used it until my partner in my agency signed up for it. He loved the service – and since we were paying for it – I decided to fully check it out. It…

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Search Engine Submission Services? DON’T – Here’s Why…

By Rae / March 27, 2013 /

This post is a short one – and a very basic post – but a needed one. Think of this like a PSA that is attempting to pay it forward to new marketers everywhere. In doing some keyword research today, I was a little startled to see tens of thousands of searches being performed centering…

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Link Building Services – You Get What You Pay For

By Rae / March 26, 2013 /

I’m kind of sitting here in shock right now. I’ve been in the online marketing game for well over a decade, but this morning I had an email exchange that dumbfounded me. To be clear, this isn’t an “outing” post – even though I could do so – I just don’t believe in “outing”. This…

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How I Doubled My Blog Traffic (& Got a Bigger Audience) in 3 Weeks

By Rae / October 12, 2012 /

Building more blog traffic requires work. But it’s not rocket science. It’s a series of simple steps that require time and effort to execute, but the steps themselves aren’t a secret. You simply have to be willing to DO THE WORK. Three weeks ago, I set out to prove that point by following those simple…

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Why You Should Never Build Your Site on a Free Subdomain

By Rae / August 17, 2011 /

I’ve been asking my readers and subscribers for feedback on what they find to be obstacles to finding success with affiliate marketing. As a result, I’ve been learning a bit about what I take for granted as far as SEO knowledge goes. At the top of the list? The concept that you should never blog…

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