The Power of Channels for Increasing AdSense Revenue

By Rae / March 16, 2015 /

I don’t like depending solely on Webmaster Welfare (Adsense). I prefer to get my website income from multiple streams, placing the heaviest emphasis on affiliate marketing. However, we create our websites for users. That means that we focus on informing the visitor and not simply writing posts with the sole goal being to make money…

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One Change Increased My List Opt-In Conversion Rate By 56.35%

By Rae / February 23, 2015 /

I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out…

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Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW)

By Rae / December 16, 2014 /

Did you know that Google now allows you to import your AdSense data into Google Analytics? Did you know that once imported into Google Analytics, you have access to granular AdSense data that is not available through standard AdSense reporting? Do you know what to DO with this information to make more money? I’ve got…

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SpyFu Review – Keyword Research, Link Outreach Tools & Much More

By Rae / July 2, 2014 /

If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s…

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The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)

By Rae / June 7, 2014 /

Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known the world without the internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and…

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What the Mainstream Media Doesn’t Get about Panda

By Rae / May 22, 2014 /

It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I’m sad to say a little part of me smiled. Am I…

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Google Propaganda, SEO and Why Marketers Need to Wake Up

By Rae / January 26, 2014 /

As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low-quality guest posting” to be spam under their guidelines and will begin to take action per those beliefs. I don’t plan to revolve this post entirely around that announcement. If you didn’t…

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How to Find the Best Affiliate Programs in Your Niche

By Rae / November 21, 2013 /

In my recent post on how to research a niche one of the topics I glazed over was checking for the presence of multiple affiliate programs. Assuming you’ve found a niche idea that passed the research litmus test (or are already in a niche), it’s time to dig deep to find the best affiliate programs…

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How to Brainstorm for Profitable Affiliate Niche Ideas

By Rae / November 8, 2013 /

Figuring out which niche to target is the stumbling point for a lot of wannabe affiliates. As I mentioned in my post on how to research a niche, I’ve stumbled on some of my niches completely by chance – others I found and targeted. If you’re reading this article, then you likely didn’t stumble upon…

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