Below you’ll find an archive of posts that involve reviews of products and/or services that either myself or guest posters have done. Note that regardless of whether or not the review uses affiliate links, it is always 100% honest and my (or the guest poster’s) true opinion of the product.

I make no apologies for making money of the products (if they happen to have an affiliate program) that are indeed good products/services. You’ll either have to trust I’m not looking to make a quick buck at the expense of my reputation or not. ;-)

OIO Publisher Ad Manager Plugin Review (& How to Guide)

oiopublisher plugin review

I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going ...
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SpyFu Review – Keyword Research, Link Outreach Tools & Much More

spyfu groupie tool

If you're a regular reader of this blog or have seen me speak, then you already know that I'm a big fan of SEMRush. That said, if you've read my posts about finding profitable keywords, then you've probably also noticed that I have a paid ...
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Get More Traffic & Social Shares with the OnePress Social Locker Plugin (a Review)

helper stats

Honestly, I forget where I first encountered what's referred to as a social content locker. I saw it on a blog somewhere and immediately wanted to know how they were doing it. A quick view of the source code led me to the OnePress Social Locker ...
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SEMRush Review – A Kickass Keyword Research Tool, Rank Tracker & More

domain vs domain chart

I've "known about" SEMRush for a long time. I'd heard people mention it and had seen the site, but I'd never really used it until my partner in PushFire signed up for it. He loved the service - and since we were paying for it - I decided to fully ...
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Thesis 2.0 vs. Genesis and Why I Made the Switch

Genesis vs. Thesis

So, today the Sugarrae site flipped to Genesis after using Thesis for nearly five years, as I mentioned in my Genesis review. The question I said had to wait for a second post to be answered was "Why?". I wanted to address these two (the review and ...
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Genesis Theme for WordPress Review

Genesis Theme

Those with a sharp WordPress eye may have noticed that Sugarrae flipped to using the Genesis theme today. What? The long time Thesis theme evangelist has gone Genesis? Yes, on Sugarrae. But, you can find more on Thesis vs. Genesis and why I ...
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PromoDirect Review

Promo Direct Review

When PushFire exhibited for the first time this past summer, we needed to order custom printed shirts, custom lighters and popup banners for the show. You've already read about my [facepalm] experience with Customized Girl when it came to ...
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Yoast Video SEO WordPress Plugin Review

Yoast Video SEO Plugin Review

I'm not huge on video here at Sugarrae, but when Joost deValk let me know he had a new video SEO plugin for WordPress, I knew it would come in handy for some PushFire clients - so I bought the plugin this week and decided to test it out. I also know ...
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How I Use Crazy Egg To Make More Money (or a CrazyEgg Review)


I found Crazy Egg years ago. At first I thought "heatmaps... how exciting [/yawn]" - UNTIL I first tried it out and realized that if I 1. used Crazy Egg 2. paid attention and 3. made "smart" changes based on the FACTS it delivered to me, I could make ...
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Customized Girl Review

Customized Girl Review

Update: Customized Girl responded. See the end of the post for the update. For the first time in my life, I'll be exhibiting at a conference - namely, PushFire will be exhibiting at Affiliate Summit East next month (and we're pretty damn excited ...
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