My SMX West 2013 Takeaways

SMX West

I'm at the airport getting ready to head back home after spending 3 days in San Jose, California at SMX West. I figured I'd post a few of the things I found interesting as takeaways from the conference for those who weren't able to attend. Tips & ...
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Understanding Affiliate Marketing Lingo (Glossary of Terms)

Affiliate Glossary

Ok, I know this post isn't going to be earth shattering for most. But I get a lot of newer, aspiring affiliates on the Sugarrae site and when you've never done affiliate marketing before, all of the terms can get a little confusing. So this post ...
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Six Components of a Killer Personal About Page


Ok, so maybe "killer" is stretching it a bit. I don't claim to be the end all, be all when it comes to writing an About page. But, I have seen plenty of About pages that suck (as in I as a potential reader have hated them) and I have seen a lot ...
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Why Turnkey Affiliate Websites are a Waste of Money

Find the golden key

When I did the Sugarrae reader survey, one of the questions I asked was... "Have you ever paid for a "turnkey" affiliate marketing product? (Such as a domain and a store setup to sell affiliate products with promises that it was ready, set, make ...
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Creating a Custom 404 Page with Genesis – Tutorial

404 Tutorial

Genesis uses a very busy default 404 page. When I made the switch I didn't want to lose my old custom 404 page, but couldn't figure out how to create a new one either. But I wanted my custom 404 page damn it. So, I asked the Genesis team for some ...
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Thesis 2.0 vs. Genesis and Why I Made the Switch

Genesis vs. Thesis

So, today the Sugarrae site flipped to Genesis after using Thesis for nearly five years, as I mentioned in my Genesis review. The question I said had to wait for a second post to be answered was "Why?". I wanted to address these two (the review and ...
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Genesis Theme for WordPress Review

Genesis Theme

Those with a sharp WordPress eye may have noticed that Sugarrae flipped to using the Genesis theme today. What? The long time Thesis theme evangelist has gone Genesis? Yes, on Sugarrae. But, you can find more on Thesis vs. Genesis and why I ...
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Tracking Your Affiliate Partners and Website Earnings

Tracking Affiliate Earnings

Years ago, the word organization and I did not belong in the same sentence (some days they still don't, but I'm so much better than I was before LOL). I really couldn't even tell you how much I even actually made from affiliate marketing in the early ...
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My Super Bowl Party Setup


Disclaimer: this post has nothing to do with business. If you know me, you know I love football. Like, I LOVE FOOTBALL. Depsite that fact that my team sucks and therefore hasn't been to the Super Bowl since 2002 (and that was our one and only ...
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The Great Site Migration (or Trying to Turn Lemons into MobileMoo)


Sometimes forces outside of your control send a once awesome website spiraling to its revenue death. That's been the case for BBGeeks in the last 14 months or so. The absolute SMACKDOWN that RIM (and it's beloved BlackBerry) has taken from the ...
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