My Entry to Internet Marketing

Every year when my son's birthday comes up, I'm reminded of how I entered this industry and I figured there might be some people who don't know that story. In honor of the biggest hero in my life, my son CJ who turned nine today, I figured I'd share it on this blog for the first time.

In 1997 I had a healthy and beautiful son named Christopher James, and while I was a young mother at 20, I was really excited. I had no idea that two weeks later my life would completely change when my son suffered a massive infant stroke (cause remains unknown).

Being told that my son would never walk, talk or have any more ability than he did at six weeks old when the stroke and resulting brain damage were finally discovered was bar none the worst experience of my life.

He spent the first two years of his life in and out of the hospital with tests, illnesses and a plethora of other problems and I spent a large portion of those two years almost living at the Ronald McDonald House near the children's hospital two hours away from my home.

Early on during those two years, my dad changed my life completely (something neither of us realized at the time) when a computer arrived at my home, with a note that he thought it might help me do research on my son's condition.

I found out quickly that there was little information available on the web. I wanted desperately to find people who were going through what I was going through to find out the best ways to help my son, as well as deal with my grief and frustration.

In 1997 I made a small webpage about CJ that told the story of his stroke. In the months that followed, I received countless emails from other parents relating their personal experiences with childhood stroke.

In 1998, I expanded on the original web page and formed the Pediatric Stroke Network – the first national support group for parents and families of pediatric stroke survivors to ever register with the American Heart Association.

During 1999 and 2000 a lot of spotlights were put on childhood stroke, which in turn created awareness and eventually resulted in research that hopefully will prevent other families in the future from experiencing what I and so many others have. I am proud that CJ and the Pediatric Stroke Network were able to be a part of that via interviews in USA Today, Inside Edition and Stroke Connection Magazine among others. We were also able to be a gateway to connect media outlets like People Magazine, Good Morning America, and many others with children and families that met their interview criteria.

I started to figure that maybe there was a way this site could start generating income, aside from the people who sponsored the site costs in exchange for a link on our sponsor's page. I didn't want to make a huge profit; I just wanted to figure out how I could continue to devote 60 hours a week to this site and still cover my household bills.

After a little bit of searching, I stumbled onto affiliate marketing – one program in particular. It was through the message boards for this company that I stumbled upon the two people that changed my life forever.

I received a private message from someone who had been watching my posts and thought I was picking up internet marketing concepts pretty quickly. He introduced me to another guy who is one of the most genuine people I've ever met in my life. They both told me “you've got a natural knack for this, and we'll do our best to help you develop it.”

I'd gladly put the names of these two men in neon lights, but they're both private people, and I respect that. But I will say that these two men changed my life, and I will be forever grateful for that. At the insistence of one of these men, I attended Boston PubCon in 2003, another event that changed my life and introduced me to some of my best friends, both in this industry and in life.

I realized that monetizing PSN wasn't something I was comfortable with, and it would be easier to remain a volunteer director and simply work on developing a new business with affiliate marketing on the side. I spent the next six months busting my ass making affiliate sites, and it started to pay off in the engines. Shortly after, I was blowing away any income expectations I had ever dreamed of when I started. And my career in this industry went on from there. I feel very fortunate that I've been able to develop a successful career in Internet marketing that has allowed a single mom like me to support three children, one of whom has special needs.

The Pediatric Stroke Network is still in existence today being run by a very dedicated woman who took over the site for me in early 2002 when I realized that I couldn't direct the group and run my business and continues to push for awareness and offer support as it has to thousands of families over the years. (I have had no involvement
in the website aside from giving donations in the last four plus years during which time it has undergone a lot of changes.)

Most people don't realize that stroke is not limited to adults. I know I certainly didn't when my son was diagnosed as having had one at six weeks of age. Strokes can happen at any time in life – including during childhood, infancy and even in utero.

My son was severely affected by his stroke. His stroke was bilateral, which means it occurred on both sides of the brain. Bilateral strokes are often more damaging to the brain and unfortunately for my son that statistic held true.

As a result of his stroke CJ has spastic quad cerebral palsy, profound mental retardation, an uncontrolled seizure disorder (sometimes referred to as catastrophic epilepsy), gastroesophageal reflux, cortical visual impairment and a gastrostomy tube along with some other minor medical issues. All in all, he has the mental and physical ability of an infant.

Even though I have a successful career and a business that I love, I'd trade it all in a heartbeat for my son to have been able to be healthy and live the life any parent hopes for their child.

My son is my biggest hero in life. He is my biggest inspiration and even though he isn't aware of it, has been able to touch so many lives with his warm smile and sweet disposition.

Edited to add: CJ Hoffman – 10.02.97 – 11.29.12, RIP

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Rae Hoffman aka "Sugarrae" is a veteran digital marketer and SEO consultant. She is also a serial entrepreneur. You can find out more about her entrepreneurial efforts here. Rae is most active on Twitter.


  1. Kate on August 11, 2012 at 5:57 am

    Thank you for sharing this, I had never heard of infants having a stroke. Although my son has a very mild case of CP( cause unknown), it is presumed he either- Had a mild stroke in utero or lost oxygen during or right after delivery).

    Many do not understand the importance of supporting the Ronald McDonald house, your a prime example of this.
    Hats off to you and your continued success.

  2. JudiM on November 30, 2012 at 11:26 am

    Rae, I just heard your sad news and I’m so sorry for your loss. I can not imagine that pain. If only our virtual hugs could help.

  3. Brian Mark on November 30, 2012 at 11:45 am

    Having had a stroke earlier this year, I can’t imagine what you’ve gone through. CJ and you are both my heroes.

  4. Shawn Collins on November 30, 2012 at 1:43 pm

    I was just remembering the first time I met you years ago at IZEAfest and you shared your story about getting started and CJ.

    Your love and dedication to him has been an ongoing inspiration. Smile and celebrate CJ. :)

    Hugs & love to you!

  5. Mr. Mackin on November 30, 2012 at 1:58 pm

    RIP > CJ
    The years of loving care that you and your family have given are an inspiration to us all !

  6. Glenn Ginsburg on November 30, 2012 at 6:42 pm

    Sugarrae – when one reads your post, they can feel your love for CJ and how he was both an inspiration and hero for you.

    My prayers are with CJ.

  7. Melody on February 28, 2013 at 11:14 am

    Sugarrae- I’ve always admired your determination and work ethic in general, but now knowing what motivated you puts you in an entire different league in my book.

    Thanks for being a courageous mom and loving your son enough to create change for him and other people in the world. What a blessing CJ has been and affected so many people through your love.



  8. Pali Madra on November 6, 2013 at 1:33 pm


    Thank you for sharing the story.

    Inspirational to say the least. Hard work truly has no replacement.

    CJ and you are the heroes.