Below you’ll find an archive of posts that involve general thoughts on topics that surround running an online marketing business.

11 Things My Son Taught Me about Life & Business

CJ Hoffman

Yesterday I came across the Complete Guide to Not Giving a Fuck by Julien. I found myself nodding in agreement with each point he made. These were lessons I learned long ago thanks to the most courageous person I've ever known - my son ...
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What I’ve Learned about Landing and Speaking on Conference Panels


I've been speaking on search and affiliate conference panels for almost 8 years now. In the early days, landing a speaking slot wasn't super hard because the pond was much smaller. In fact, I ended up on my first panel completely by chance. I was ...
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8 Ways to Blow Getting a Job Interview


Once again we're hiring at PushFire and once again that means I'm going through a slew of resumes to try and find some new - and awesome - members to add to the PushFire team. Add to that my post last week railing ForbesWoman for explaining how ...
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Why We Got Rid of the PushFire Blog

PushFire Blog

When we launched PushFire, we "of course" put a blog on the site. The theory was using the blog to build the brand and posting awesome content on it. But it didn't take long for PushFire's client roster to be full, which meant our team is busy ...
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48 Things I Know Now That I Wish I Knew Then


I entered the online marketing space 15+ years ago now - first running a non profit website and then falling into the commercial side of things in the early 2000's via affiliate marketing. While I was solely an affiliate until 2009, I tended to ...
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What We Learned as First Time Trade Show Exhibitors


A few weeks ago, we (my other company PushFire) exhibited for the first time ever at Affiliate Summit East. Not only was it PushFire's first time exhibiting, but it was the first time anyone on our team had ever taken part in exhibiting at a ...
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The Cost of Entrepreneurship

Entrepreneurship Costs

I woke up at 5 a.m. this morning completely unable to sleep. Why? Because in 24 hours I was supposed to be on a plane en route to attend my kid sister's wedding... and I knew there was no way I'd be able to get on that plane. Edited to add: ...
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My Top 9 Online Organizational Tools for Business in 2012

Organizational Tools

It's no secret... organization has never been my strong point. For a long time, I've been able to try and convince myself I just need to "accept" that I'm not "the organized type". But, during 2011, as my businesses kept continually increasing in ...
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Getting Real or How I’ve Been Taking My Life Back in 2011

Rae and daughter

Disclaimer: This is more of a personal post. So, if you're not interested in reading a personal post, I would highly suggest that you stop reading now. ;-) A lot of successful people like to fool the world into believing that they never make ...
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What Motivates You?

Dream board

At first most people's motivation is the same - pay the bills and make your business profitable. But even with the most basic of needs, sometimes, you can still lack the motivation needed to get through the latest Dip. My solution to this for ...
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