About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog. You can connect with Rae via Twitter, Google+ and Facebook.

My “Meet the Search Engines” SMX West 2014 Takeaways

SMX West 2014

When I walked into the "Meet the Search Engines" session at SMX, I definitely wasn't planning to "live tweet" it. Typically these sessions consist of Duane Forrester offering up clear directives to rank well in Bing while Matt Cutts gives very vague ...
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How I Create a Strategy for a New Blog or Affiliate Site – Part 2 (Creating Your Sitemap & Wireframe)

the sugarrae sitemap

In part one of this series - identifying the demographic - you got a good handle on who will be reading your blog based on your niche and where you social efforts should have the most impact (#protip - you can begin working on building a social ...
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Google Propaganda, SEO and Why Marketers Need to Wake Up

Angry Penguin

As the entire search world knows, Matt Cutts released a post last week - I'm paraphrasing - warning us that Google now considers "low quality guest posting" to be spam under their guidelines and will begin to take action in accordance with those ...
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The Sugarrae / PushFire 2013 Year in Review & What’s Coming Next

New PushFire offices

2013 was a weird year for me. It was a good year overall - I'm not complaining, LOL. But a lot happened - both personally and professionally for me. If you read me straight up for the wham bam thank you ma'am info, you probably won't be interested in ...
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How I Create a Strategy for a New Blog or Affiliate Site – Part 1 (Identifying the Demographic)

gathering demographic data

In prior posts we've discussed how to come up with a niche idea, how to research a niche before entering it and how to find the best affiliate programs within a niche to promote. Now it's time to build and promote that site, right? Wrong. Now it's ...
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Organize Content Development with the (Free) Editorial Calendar Plugin

add new post screen

I certainly wasn't looking for an editorial calendar for WordPress because it never occurred to me that one would exist. But somehow I stumbled across the WordPress Editorial Calendar Plugin (free). And I'm loving this plugin as an individual ...
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How to Find the Best Affiliate Programs in Your Niche

outdoors category

In my recent post on how to research a niche one of the topics I glazed over was checking for the presence of multiple affiliate programs. Assuming you've found a niche idea that passed the research litmus test (or are already in a niche), it's time ...
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Get More Traffic & Social Shares with the OnePress Social Locker Plugin (a Review)

helper stats

Honestly, I forget where I first encountered what's referred to as a social content locker. I saw it on a blog somewhere and immediately wanted to know how they were doing it. A quick view of the source code led me to the OnePress Social Locker ...
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How to Brainstorm for Profitable Affiliate Niche Ideas

Frustrated and Sad

Figuring out which niche to target is the stumbling point for a lot of wannabe affiliates. As I mentioned in my post on how to research a niche, I've stumbled on some of my niches completely by chance - others I found and targeted. If you're ...
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How to Conduct Niche Research for an Affiliate Site

Estimated monthly value

How do you an evaluate a potential affiliate niche? It's a question I'm asked several times a week. Half of the niches I've created affiliate sites in were ones I stumbled across totally by chance. The rest are in niches I directly set out to target. ...
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