About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog. You can connect with Rae via Twitter, Google+ and Facebook.

Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW)

Google Analytics AdSense dashboard

Did you know that Google now allows you to import your AdSense data into Google Analytics? Did you know that once imported into Google Analytics, you have access to granular AdSense data that is not available through standard AdSense reporting? Do ...
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OIO Publisher Ad Manager Plugin Review (& How to Guide)

oiopublisher plugin review

I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going ...
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SpyFu Review – Keyword Research, Link Outreach Tools & Much More

spyfu groupie tool

If you're a regular reader of this blog or have seen me speak, then you already know that I'm a big fan of SEMRush. That said, if you've read my posts about finding profitable keywords, then you've probably also noticed that I have a paid ...
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You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

Danny & Matt at SMX Advanced 2014

Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year's session and ...
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The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)

guide to instagram

Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up. My work requires me to use and ...
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What the Mainstream Media Doesn’t Get about Panda

Appeal Denied

It seems the mainstream media has finally caught up - not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I'm ...
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My “Meet the Search Engines” SMX West 2014 Takeaways

SMX West 2014

When I walked into the "Meet the Search Engines" session at SMX, I definitely wasn't planning to "live tweet" it. Typically these sessions consist of Duane Forrester offering up clear directives to rank well in Bing while Matt Cutts gives very vague ...
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How I Create a Strategy for a New Blog or Affiliate Site – Part 2 (Creating Your Sitemap & Wireframe)

the sugarrae sitemap

In part one of this series - identifying the demographic - you got a good handle on who will be reading your blog based on your niche and where you social efforts should have the most impact (#protip - you can begin working on building a social ...
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Google Propaganda, SEO and Why Marketers Need to Wake Up

Angry Penguin

As the entire search world knows, Matt Cutts released a post last week - I'm paraphrasing - warning us that Google now considers "low quality guest posting" to be spam under their guidelines and will begin to take action in accordance with those ...
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The Sugarrae / PushFire 2013 Year in Review & What’s Coming Next

New PushFire offices

2013 was a weird year for me. It was a good year overall - I'm not complaining, LOL. But a lot happened - both personally and professionally for me. If you read me straight up for the wham bam thank you ma'am info, you probably won't be interested in ...
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