For those who aren't familiar, Panda is a Google search filter that (in part) penalizes sites that have a large amount of thin or duplicated content. Panda has been a harsh filter for those using datafeeds in general - be they a merchant or an ... Read More
Below you’ll find all of the posts filed under the SEO category. SEO isn’t an exact science no matter how many folks may try to convince you that they have all the answers… mainly because the engines keep their algorithms a secret.
Some parts of SEO are “evergreen” meaning that they are pretty standard, agreed upon and “non changing” in nature (like making use of title tags and that link building is important if you want to rank). However, many aspects of SEO are about theory and who can guess (from experience and testing) the best. And I do my best to put my experience and love of testing to use.
Note from Rae: Welcome to the first ever guest appearance by someone in my Rants in Bitchland category. And let me assure you, that takes a special pair of skills combined with a big pair of balls. And Paul Macnamara has both. If you've been ... Read More
Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year's session and ... Read More
It seems the mainstream media has finally caught up - not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I'm ... Read More
When I walked into the "Meet the Search Engines" session at SMX, I definitely wasn't planning to "live tweet" it. Typically these sessions consist of Duane Forrester offering up clear directives to rank well in Bing while Matt Cutts gives very vague ... Read More
As the entire search world knows, Matt Cutts released a post last week - I'm paraphrasing - warning us that Google now considers "low quality guest posting" to be spam under their guidelines and will begin to take action in accordance with those ... Read More
Keyword targeting can make all the difference revenue wise when working on SEO for an affiliate site that relies on SEO as its primary marketing method. You have vanity terms, traffic terms and then you have your "money" terms. Seeing results from ... Read More
Anyone who runs an SEO agency has experienced the following scenario. A client comes to you and explains they ranked number one for a keyword(s) before Penguin. They got hit, having fallen into near invisibility in the Google SERPs and are ... Read More
I've "known about" SEMRush for a long time. I'd heard people mention it and had seen the site, but I'd never really used it until my partner in PushFire signed up for it. He loved the service - and since we were paying for it - I decided to fully ... Read More
Every time I see an article about how Google +1s currently have no direct impact on search rankings, I cringe a little bit. Not because I believe Google +1's DO currently have a direct impact on your search engine rankings. The reason I cringe is ... Read More
This post is a short one - and a very basic post - but a needed one. Think of this like a PSA that is attempting to pay it forward to new marketers everywhere. In doing some keyword research today, I was a little startled to see tens of thousands ... Read More
I'm at the airport getting ready to head back home after spending 3 days in San Jose, California at SMX West. I figured I'd post a few of the things I found interesting as takeaways from the conference for those who weren't able to attend. Tips & ... Read More