Someone pointed out a post to me that Advertising Age did a few days ago called “Meet the Brands Hiding on Google.” I’m assuming it was because they knew sending me something that got me a little riled meant I’d go off on a tangent and write a post ... Read More
SEO – Page 3
Below you’ll find all of the posts filed under the SEO category. SEO isn’t an exact science no matter how many folks may try to convince you that they have all the answers… mainly because the engines keep their algorithms a secret.
Some parts of SEO are “evergreen” meaning that they are pretty standard, agreed upon and “non changing” in nature (like making use of title tags and that link building is important if you want to rank). However, many aspects of SEO are about theory and who can guess (from experience and testing) the best. And I do my best to put my experience and love of testing to use.
One thing I’ve realized while being on the road for the last two weeks has been the reliance I have had to put on my BlackBerry in order to get things done.Searching for local restaurants, searching for directions, keeping up with the divisional ... Read More
I’m asked a lot of times when I tell folks what I do how I learned Internet marketing. People are usually surprised when I say I’m all self-taught, but the reality is, there is no real way to learn Internet marketing *other* than being self-taught. A ... Read More
So, I’m at Chicago SES and see Michael Streko tweet about how Google has integrated Twitter into regular search. Sure enough, Search Engine Land has an article about the topic.Being a former practitioner of the “dark arts”, I immediately start ... Read More
Over the last decade or so of offering SEO consulting services to clients, I've seen a lot of interesting things. One of the more common (and surprising) things we see are URL structures in "current" sites that are completely "root based". What does ... Read More
When I did the Ask the SEO Vets panel at SMX Advanced a few months ago, someone in the audience asked a question about what to do when your competitors are buying links and getting an advantage from them in the engines. Vanessa Fox immediately ... Read More
I'm sure you've no doubt heard that getting indexed and ranked well in Google is all about "Pagerank and links."While Google search engineer Matt Cutts may have confirmed that statement almost three years ago, it doesn't mean things never change ... Read More
If you've ever seen me do a site clinic at a conference on my own computer, you've likely noticed that I have a series of shortcuts to do searches via Firefox that are very repetitive to my daily routine. If you've seen me do a site clinic without my ... Read More
I really don't have much to say in this post except that it's an experiment to prove something I already know, but to be able to at least have some tangible evidence of it other than simply knowing because I've been in this game so long. So, you want ... Read More
What I'm about to say is part rant, part advice. Either way it's pretty damn simple. It's a fast way to improve the Adwords CTR of your website when the ads are targeted (purposely) at Canadian users - if you aren't already doing it.I moved to ... Read More
Disclaimer:This is meant for people striving to develop long term web properties. Those churning and burning can return to their regularly scheduled programming. ;-)I was reading an entry on visibility on SEOMoz, and it suggested making your site ... Read More
So, a few friends and I were talking about how some SEO firms, consultants, affiliates - whoever the hell they may be - cost themselves a lot of time and money by not automating processes.I've automated several processes for quite a while now and ... Read More