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Authorship Markup and Affiliate Marketing


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  1. I like the idea of the fake persona. My imagination is running wild – fake persona becomes instant web hit – web geek must dress as a woman to continue the facade. Sort of like ‘Bosom Buddies’ (supplying URL for those too young to know what I’m talking about:
    http://www.tv.com/shows/bosom-buddies/) for the 21st century.

    You’re probably right about the fake persona being a bad idea but I doubt that will stop the cowboys from going there.

    Thanks for the great article. Awesome as usual.

  2. Eric Nagel says:

    “my being connected to Chris Pearson and Derek Halpern on Google+ who both write for the official Thesis site probably doesn’t hurt”
    Interesting – does this mean Google+ is now a game where we see how many people we can connect with, and don’t care about what they have to say?

    I also wonder how circles will fit into this.

    In the end, we don’t have THE answer, but it is something we need to look at. Hopefully I’ll have some data to back up my decision soon. Guess I have to login to Google+ for more than 3 minutes / month now.

  3. Thanks Rae. I am already re-aligning my strategy and focusing more on a core set of 5 or so sites that I have. Rather than in the past, focusing on any product (no matter how random), that had a bit of search volume and low competition. From now on, an author’s Google Plus profile is going to play a large part in whether I hire them or not. Just got to get my head around the authorship code and connections now – bit confused as to whether I get my writers to create an author page, and then link this back to my brand page, or whether I should get them to link their posts directly to their author pages (leave out my brand Google Plus page)??

  4. David Curtis says:

    Thanks for the wakeup call Rae. Just one more reason to get involved in Google+ and start spreading the word amongst some of my savvier clients. In spite of G+ wanting to be a social media connect, it’s a totally integrated and transparent search engine plugin, apparently totally necessary now, and I think you’ve just verified the writing on the wall.

  5. The more complicated Google becomes, the less attractive it is~ I think a lot of their actions on G+ is repelling membership, not attracting it.

  6. Trung Nguyen says:

    I’ve verified authorship with G+ profiles, however, now I’m thinking which is better between G+ button and Google share button for Google search result ? Can you give me an avice?

  7. Alok Chowdhury says:

    Thanks for the heads up! Your post is definitely something for the professional online marketer to consider.

    However, the more I read about Google+, the more I’ve come to realize that the mainstream audience are not fully engaged with the platform. Although Google has been working hard to force users to start opening accounts, there has been no long term usage/engagement. Take a look at the article from Fast Company below…

    Personally, I’m still on the fence about Google+ and not too happy to be “forced” to use it as part of my job. I’m noticing that most of the users of Google + are online marketers , the professionals – those who understand that signing up for Google + is only for the sake of helping their ranking/visibility.

    My belief is that you won’t see the mainstream audience signing up anytime soon. The general public do not see the value of Google’s social media platform being integrated in their lives. In their eyes, Facebook has taken care of their social media needs quite well.

    Although, I understand the logic of using social media activity as a part of their search algorithm, I think Google should have thought more deeply on how to clearly communicate the benefits of G+ to the public. Until they do that, I see Google facing an uphill struggle trying to get people to convert.

  8. I’ve had a google+ account for a while but only recently added it to one of my blogs. I’m already noticing my face show up alongside some search results but only when I’m logged into google+. I really like the idea of authorrank because there are so many crap sites out there with no “real” people connected to them. It seems that after the last google update there are even more spam sites in the top search results which makes this whole strategy even more confusing. :(

  9. Excellent article – I’ve been doing a lot of thinking about author rank and very conflicted about the implications. Particularly since they expect authors to be a natural person.

    It’s pretty clear that Google is giving preference to sites linked to acknowledged authors. I’ve seen this happing in several of the SERP’s I am competing in. So basically, if you are trying to rank in a competitive space, you are going to have to pony up someone’s name.

    And yes – there’s a lot of garbage out there. Spam-in-a-can sites that mean nothing.

    But here’s the counterpoint – there is a place for private speech on the web, and I should not have to give up my name to get ranked for my content. For example, why the heck should I claim authorship of a controversial blog (gay rights, flag burning, advocating membership in an online cult, politics) when it’s going to pop up next to my Linkedin profile and turn me into a PR nightmare for my employer?

    Why should my controversial speach be penalized in getting my content ranked just because I’m unwilling to completely move to the fringe, give my professional day job, and become a full time blogger?

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