While last in the list of reasons you fail at affiliate marketing from this week, it is the most common plague I see new affiliates suffer from. When you're building a new affiliate website, you're usually filled with motivation.
From design, to content, to strategy, to promotional avenues, you're filled with ideas and excitement. You talk about the site incessantly to friends, business partners or your significant other.
You pull more than one “all nighter”, staying up until 3 a.m. finishing up a section. You scroll up and down the page simply admiring the product of your work. This site is going to be big.
You take off that robots.txt and anxiously wait for Google to spider it. You watch and make sure the pages get indexed and start seeing where your base rankings are. You might even launch an initial social piece to help start getting it some visibility.
And then it happens. The “development and launch phase” is over. The site is complete enough for the moment. It now needs you to market it. You'll need to do boring directory submissions. You'll need to start reaching out to other folks in the industry and pound the pavement to develop links. It all seems so mundane. Where is the excitement you felt a few weeks ago? It's gone and your desire to work on the site wanes.
You procrastinate. You look for other things to do, possibly things on the site to fix to try and recoup some of the spark you had when you initially worked on it. But it doesn't work.
But then, you get another idea for a new site. You're feeling excited and rush out to buy a domain. You look up at the clock after what you thought was ten minutes and realize it is 4 a.m. And you watch history repeat itself.
Most affiliates who have failed to be successful financially with affiliate marketing, if they look at themselves honestly, can usually open a proverbial shoe box of these abandoned sites. Hell, even those of us that are successful have a few of these sites laying around.
I refer to this as “thrill of the chase” syndrome because it reminds me of the guy or girl who likes dating and wooing someone to be “theirs”, but soon gets bored of the relationship once the honeymoon phase is over and it starts requiring real effort to maintain and develop into something much more meaningful.
If you want success with affiliate marketing then you need to work through The Dip.
“It's human nature to quit when it hurts. But it's that reflex that creates scarcity. The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you've already invested. Quit in the Dip often enough and you'll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can't make it through the Dip, don't start.” – Seth Godin
I'm sorry if you were expecting secrets this week, but in reality, it is the obvious things that seperate success from failure in affiliate marketing.
- Work hard and reward/motivate themselves by playing hard
- Stay focused on what matters
- Don't look for the easy way out
- Never stand still
- Work through the dip
All you have to do is decide if you want to succeed or fail in affiliate marketing and act accordingly.