Who is Rae Hoffman?

I’ve been an entrepreneur and a well known member of the SEO and affiliate marketing space for over 13 years. But make no mistake, I’ve busted my ass to get here.

Rae HoffmanSo, how does a graduate of the foster care system, with nothing but a GED, go on to build a seven figure business – and become a highly respected marketing consultant and speaker?

The truth is, I didn’t have a choice.

My first son suffered a massive stroke as a baby that left him severely multiply handicapped. He passed away in 2012 at the age of 15.

But, I chose to find the lessons and not the excuses in those situations and became a successful entrepreneur. I’m determined to honor his memory by sharing what the honor of being his mother taught me about life and business with as many people as possible.

What to Expect

What makes me a resonating – and repeat – speaker at various events can be identified with one word. Passion.

I have an extreme passion for the topics I speak on.

If I’m speaking on the topic of online marketing there’s no doubt by anyone listening that I love what I do, am good at what I do and have an honest desire to help others learn my craft – all while bringing a bit of snark and humor into the mix.

When it comes to inspirational talks, I don’t pull any punches – and I challenge the audience not to be paralyzed by self doubt. I’ve had my share of hard knocks, but I’m a firm believer that your situation does not determine your result – your attitude does.

Take no prisoners and make no excuses – in business or in life.


If you’re interested in having me speak at your next event, please fill out the contact form and choose “Speaking” as the reason for contacting me.

What Event Organizers Think

Danny Sullivan“Rae’s been bringing her practical, no-nonsense from the trenches advice about what works – and doesn’t work – with SEO and link building to our Search Marketing Expo (SMX) conference audiences for years. She does a wonderful job and draws rave reviews.” – Danny Sullivan, Editor in Chief, Search Engine Land
Brett Tabke“Rae is a phenomenal speaker who possess the rare combination of authentic game-changing insight into social media and search along with some of the best delivery skills in the industry. Our attendee surveys consistently feature Rae among the top echelon of Pubcon speakers.” – Brett Tabke, Founder and CEO of Pubcon Inc.
Shawn Collins“Rae has been a favorite of Affiliate Summit attendees for years now, so we’re always excited to see a speaker proposal from her. The crowd loves her blunt, expert advice, and there is always a buzz at her sessions. We have been so impressed by Rae that we asked her to keynote Affiliate Summit East 2013.” – Shawn Collins, Co-Founder, Affiliate Summit
Mike Stewart“It is always a pleasure to listen to Rae speak about her experiences and top level expert knowledge of online marketing. She speaks from the heart. She is a straight shooter who has a knack for delivering her point with clarity and real enthusiasm for the subject. I thoroughly enjoy having her speak at DFWSEM, so does our membership!” – Mike Stewart, DFWSEM Board of Directors
Chris Sherman“Rae is an engaging and popular speaker, always a welcome addition at our SMX conferences. She not only knows her stuff, she also freely shares her hard-earned knowledge, seasoned with valuable and often unique insights that the audience likely won’t learn about anywhere else.” – Chris Sherman, Partner at Third Door Media

Where I’m Speaking

Upcoming Speaking Gigs

Partnering for Strength 2014 – Concord, NH
March 29th, 2014 (Keynote Speaker)

PR News Social Media Summit – New York, NY
June 2, 2014 (SEO Workshop Leader)

In Real Life Conference – Las Vegas, NV
November 15-17, 2014

Recent Past Speaking Gigs

SMX West – San Jose, CA
March 11-13, 2014

Affiliate Summit West – Las Vegas, NV
January 13-15, 2014

PubCon – Las Vegas, NV
October 22-25, 2013

Blog Elevated – Houston, TX
September 19-21, 2013 (Featured Speaker)

Affiliate Summit East – Philadelphia, PA
August 18-20, 2013 (Keynote Speaker)

SMX Advanced – Seattle, WA
June 11-12, 2013

OK Foster Wishes Flux Event – Midwest City, OK
May 6, 2013 (Featured Speaker)

LeadsCon – Las Vegas, NV
March 18-20, 2013

SMX West – San Jose, CA
March 11-13, 2013

Affiliate Summit West – Las Vegas, NV
January 13-15, 2013

SMX East – New York, NY
October 2-4, 2012

Affiliate Summit East – New York, NY
August 12-14, 2012 (Keynote Panel Speaker)

SMX Advanced – Seattle, WA
June 5-6, 2012

SMX Toronto – Toronto, Canada
April 25-26, 2012

SMX West – San Jose, CA
February 28-March 1, 2012

Affiliate Summit West – Las Vegas, NV
January 8-10, 2012

Dallas Fort Worth SEM – Dallas, TX
October 19, 2011 (Featured Speaker)

BlueGlass Tampa – Tampa, FL
September 26-27, 2011

Affiliate Summit East – New York, NY
August 18-20, 2011

SMX East – New York, NY
September 13-15, 2011

Affiliate Summit West – Las Vegas, NV
January 9-11, 2011

Prior to 2011 I’d spoken at numerous conferences since 2004 via multiple engagements with many of the following conference series in various locations including those above as well as PubCon, Search Engine Strategies, Izeafest, Search and Social, Search Exchange, Audience Conference and more.