SEO Advice

Below you’ll find all of the posts filed under the SEO category. SEO isn’t an exact science no matter how many folks may try to convince you that they have all the answers… mainly because the engines keep their algorithms a secret.

Some parts of SEO are “evergreen” meaning that they are pretty standard, agreed upon and “non changing” in nature (like making use of title tags and that link building is important if you want to rank). However, many aspects of SEO are about theory and who can guess (from experience and testing) the best. And I do my best to put my experience and love of testing to use.

You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

Danny & Matt at SMX Advanced 2014

Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year's session and ...
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What the Mainstream Media Doesn’t Get about Panda

Appeal Denied

It seems the mainstream media has finally caught up - not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I'm ...
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My “Meet the Search Engines” SMX West 2014 Takeaways

SMX West 2014

When I walked into the "Meet the Search Engines" session at SMX, I definitely wasn't planning to "live tweet" it. Typically these sessions consist of Duane Forrester offering up clear directives to rank well in Bing while Matt Cutts gives very vague ...
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Google Propaganda, SEO and Why Marketers Need to Wake Up

Angry Penguin

As the entire search world knows, Matt Cutts released a post last week - I'm paraphrasing - warning us that Google now considers "low quality guest posting" to be spam under their guidelines and will begin to take action in accordance with those ...
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Identifying the Money Keywords for Affiliate Marketing & SEO

Pared down keyword list

Keyword targeting can make all the difference revenue wise when working on SEO for an affiliate site that relies on SEO as its primary marketing method. You have vanity terms, traffic terms and then you have your "money" terms. Seeing results from ...
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What You Need to Understand about Google Penguin Recovery

Penguin determined that was a lie

Anyone who runs an SEO agency has experienced the following scenario. A client comes to you and explains they ranked number one for a keyword(s) before Penguin. They got hit, having fallen into near invisibility in the Google SERPs and are ...
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SEMRush Review – A Kickass Keyword Research Tool, Rank Tracker & More

domain vs domain chart

I've "known about" SEMRush for a long time. I'd heard people mention it and had seen the site, but I'd never really used it until my partner in PushFire signed up for it. He loved the service - and since we were paying for it - I decided to fully ...
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Yes Virginia, Google+ Can Directly Impact Your Search Rankings

Miracle on 34th Street

Every time I see an article about how Google +1s currently have no direct impact on search rankings, I cringe a little bit. Not because I believe Google +1's DO currently have a direct impact on your search engine rankings. The reason I cringe is ...
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Search Engine Submission Services? DON’T – Here’s Why…

Trash

This is a short post - and a very basic post - but a needed one. Think of this like a PSA that is attempting to pay it forward to new marketers everywhere. In doing some keyword research today, I was a little startled to see tens of thousands of ...
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My SMX West 2013 Takeaways

SMX West

I'm at the airport getting ready to head back home after spending 3 days in San Jose, California at SMX West. I figured I'd post a few of the things I found interesting as takeaways from the conference for those who weren't able to attend. Tips & ...
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