The SEMMYS Launch, The WHINEYS TBA

A little bit ago, I got an email from Matt McGee – someone who I’ve only met once in person, but who posts some pretty good information on small business seo. The email was to tell a group of us – who in his head were prospective judges – about an awards website he started called the SEMMYs. Basically, he was asking us to pare down his initial list of nominees to some finalists that the seo community could then vote on.

I’m really, really busy, but figure that it won’t take too long to do this and let him know I’m in. I notice that I was nominated several times, but also notice that the one post that I am proudest of this year, about the new age of affiliate marketing, didn’t make it. But, it didn’t take me long to realize there wasn’t an affiliate category at all.

I emailed Matt to ask him what’s up, because as a career affiliate, that category is an important one to me as a member of the community. Matt admitted that unfortunately, the limitation of the first year of the SEMMYs is that he only had his own personal reading list to pull from (and he’s not an affiliate).

He also pointed out that if the community liked the idea of the SEMMYs, next year’s nominees would be pulled in a much broader way than this year’s nominees. Of course, this sentiment is something Matt has already expressed.

But, of course, by the SEMMYs only being pulled from Matt’s feed reader, it meant some posts that deserved to be on the list wouldn’t be there. And that of course, meant people were going to bitch.

Because, if other people had taken all of the time and effort (they didn’t) to put this together for free (while costing them money via cash and time) they certainly would have gotten it perfect (notice the huge dose of sarcasm here if you don’t already) the first time.

Previous awards programs, like the search blog awards are completely unbiased, because anyone can be nominated (providing they read the SEJ blog of course to know *to* nominate themselves).

So, of course, it was no surprise when I saw a trackback from a guy quite pissed off not to be nominated for the SEMMYs. And maybe he has a right to be… like I said, this year is an admittedly limited list that is likely missing some great posts. But, in true and typical back biting fashion instead of stating his case, this blogger decides to attack Matt and everyone involved with the SEMMYs either by being a judge (volunteering their time) or being nominated (something nominees had no control of).

First on Andy’s blog post on the SEMMYs being controversial he commented:

“Please, it has no credibility with me. Maybe I don’t run around tickling everyone in that incestuous community’s balls every week but, IN THE VERY LEAST, I certainly deserved a NUMBER of nominations.”

And then on his own website:

“However, I don’t actually write about controversial marketing directly – I leave that to the academics. As the saying goes, “Those Who Can’t DO, Teach.”

So, here is my response. Fuck you. And every ungrateful person running around this industry. You know, if it weren’t for that “incestuous community” spending their fucking time posting things to give back to the community, many people, including myself, wouldn’t be where they are at today. I don’t assume that anyone who isn’t nominated is a know nothing moron, so I’m not sure what the hell makes someone so quick to decide that anyone who was nominated is full of shit.

Here’s an idea, if you’re that fucking desperate for the fame, then promote yourself the same way you say you can promote a website. Get your feed counts above a couple of hundred and get on the radar. This industry doesn’t have many silver spoons. The large portion of “names” became names by either busting their asses to do so or being remarkable enough that they didn’t need to.

But I will let you, and every other person desperate for the “seo rockstar” moniker in on something. It sucks. Because everyone feels like they can be pissed at you for being what they want to be but won’t work hard enough to get. You’re “lucky” in their eyes. You get to open up your wordpress dashboard in the morning to see someone who doesn’t know you talking shit about you and some of your friends in a temper tantrum of jealousy.

There is no “cash bonus” for being that public target either. There is no “secret society” you suddenly become a member of that opens up all of the world’s seo secrets. Instead, people feel like you owe them something.

Miss responding to an email or have to rush away from someone at a conference because you’re late for a business meeting as they are trying to introduce themselves and you’ll likely get a blog post about what a stuck up bitch you are.

Have people walk up to you and know how old you are, where you live, how many children you have… have people follow you around at a conference to the point that they are actually making you nervous to be alone or fill out profiles on social media sites pretending to be you and being able to know the correct information to put right down to the high school you attended.

Spend thousands of dollars of your own money to fly across the country to speak at a conference to give back to a community that then blasts you for not speaking slow enough to write everything you say down to post live on the Internet for those people who didn’t bother to spend any time, money or effort to attend. Because, after all, you deserve something for nothing.

So here is my request to all of you – don’t vote for a single one of my posts that have been nominated at the SEMMYs… because I’m over it. I wish there was a way to give “the fame” back. I wish there was a way to close Pandora’s box and simply run the companies I own (that survive on organic seo and not consulting) without a ungrateful spotlight on everything I say and do. And I wish there was a way to make some of the rest of this industry into better human beings.

About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog. You can connect with Rae via Twitter, Google+ and Facebook.

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