What Makes You Follow and Trust Someone in This Field?

So, I was reading the social networking whore (I have vowed to use the word whore in his anchor text for at least six months) the other day and saw him make a comment that he had trust for several people in this industry and I was listed as one (thanks babe, feeling is mutual). Then, I found the new Tropical SEO blog and saw a post of his where he mentioned a few names from his “trusted 25” of which I was also listed (thanks again).

After reading these two mentions and thinking of other allusions to trust given in various forms, like Rand’s list of the best fifty blogs in the search space, I got to wondering…

Why do you follow or trust those that you do?

– Does trust come from conversation and friendship, online or off?
– Does it come from meeting someone in person and gaining a “vibe”?
– Does it come from reading various works by the person and finding them to be in sync with your own beliefs?
– Does it come from transference (meaning that someone you follow also believes strongly in another person and the trust simply transfers)?
– Does it come from perceived celebrity status (everyone always talks about the person, so they must be good)?
– Does it come from credentials held (speaking at conferences, moderation at forums, articles published)?

So tell me… Why the hell are you here reading this post? And why are you reading everyone else you read? How did you end up finding your favorite people to read and what made you decide to follow, read or trust them on a regular basis?

About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog. You can connect with Rae via Twitter, Google+ and Facebook.

Sugarrae runs on the Genesis Framework

Genesis Framework

If you’re someone who doesn’t understand a lot of PHP, Genesis will give a ton of functionality that you wouldn’t be able to obtain otherwise with a simple control panel instead of having to alter code. For the advanced, Genesis has incredible customization possibilities via Genesis hooks.

The theme is not only highly customizable, but it has allowed me to run Sugarrae more professionally, with a much more targeted focus on monetization than it ever has been able to achieve before.

You can find out more about Genesis below:


  1. Stephanie Garrigus says:

    You saved me! I was looking for PT work and stumbled upon a company called The Members Learning Center. After payig $40 to join then numerous BS phone calls, I decided to Google what Affiliate Marketing was. I found your blog and you explained it to a tee. Getting another call from this company, they told me they’d mentor me but because their program was so popular, I had to finance my website. Huh??? After reading your article you said Affiliate Marketing should cost NO $$$. When I told them this over the phone, she quickly ended the call and said “good luck.” I feel bad for these people that get sucked into this sort of stuff. Thank you for opening up my eyes to what AM actually is. BTW…I would have never given them the $$ to start this.

    Stephanie G.

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