My “Meet the Search Engines” SMX West 2014 Takeaways

SMX West 2014

When I walked into the "Meet the Search Engines" session at SMX, I definitely wasn't planning to "live tweet" it. Typically these sessions consist of Duane Forrester offering up clear directives to rank well in Bing while Matt Cutts gives very vague ...
Read the full article →

Google Propaganda, SEO and Why Marketers Need to Wake Up

Angry Penguin

As the entire search world knows, Matt Cutts released a post last week - I'm paraphrasing - warning us that Google now considers "low quality guest posting" to be spam under their guidelines and will begin to take action in accordance with those ...
Read the full article →

Identifying the Money Keywords for Affiliate Marketing & SEO

Pared down keyword list

Keyword targeting can make all the difference revenue wise when working on SEO for an affiliate site that relies on SEO as its primary marketing method. You have vanity terms, traffic terms and then you have your "money" terms. Seeing results from ...
Read the full article →

What You Need to Understand about Google Penguin Recovery

Penguin determined that was a lie

Anyone who runs an SEO agency has experienced the following scenario. A client comes to you and explains they ranked number one for a keyword(s) before Penguin. They got hit, having fallen into near invisibility in the Google SERPs and are ...
Read the full article →

SEMRush Review – A Kickass Keyword Research Tool, Rank Tracker & More

domain vs domain chart

I've "known about" SEMRush for a long time. I'd heard people mention it and had seen the site, but I'd never really used it until my partner in PushFire signed up for it. He loved the service - and since we were paying for it - I decided to fully ...
Read the full article →

Yes Virginia, Google+ Can Directly Impact Your Search Rankings

Miracle on 34th Street

Every time I see an article about how Google +1s currently have no direct impact on search rankings, I cringe a little bit. Not because I believe Google +1's DO currently have a direct impact on your search engine rankings. The reason I cringe is ...
Read the full article →

Link Building with the Experts – 2013 Edition

Link Experts Interview

It's tiiiiime! Once again I've gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I've been doing this series since 2007 - you can check out the past editions below: Link ...
Read the full article →

My Week Without Any Social Media – Except for Google+

Social Lockdown

Last week, my husband and I were talking about Google+ - mainly the multiple statements made by Google about where they hope to take Google+ as far as how they'd ideally (and eventually) like to roll it into being an algo factor. I'm a HEAVY user ...
Read the full article →

It’s Time for Facebook to Start Assuming More Social Responsibilty

Social networks and social responsibility

This is a personal rant I feel compelled to share. This morning I came across an Amber Alert on Facebook that was shared by someone I'm connected to in my newsfeed. It was a heartbreaking notice of a (local to me) 18 month old child who was ...
Read the full article →

Search Engine Submission Services? DON’T – Here’s Why…

Trash

This is a short post - and a very basic post - but a needed one. Think of this like a PSA that is attempting to pay it forward to new marketers everywhere. In doing some keyword research today, I was a little startled to see tens of thousands of ...
Read the full article →