Interview with Michael Ferguson of

I recently did an interview with Michael Ferguson, the Senior User Experience Analyst at about their rebranding campaign. I also took the opportunity to ask questions in regards to rebranding a website in general so that regular webmasters could learn from Ask’s experiences (and budget).

The interview ended up being almost three thousand words and contained a lot of interesting information, so I allowed it to be published (in two parts) over at Search Engine Watch. If you’re into usability, you’ll definitely find some good information in them…

Rebranding, Part One
Rebranding, Part Two

About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog. You can connect with Rae via Twitter, Google+ and Facebook.

Sugarrae runs on the Genesis Framework

Genesis Framework

If you’re someone who doesn’t understand a lot of PHP, Genesis will give a ton of functionality that you wouldn’t be able to obtain otherwise with a simple control panel instead of having to alter code. For the advanced, Genesis has incredible customization possibilities via Genesis hooks.

The theme is not only highly customizable, but it has allowed me to run Sugarrae more professionally, with a much more targeted focus on monetization than it ever has been able to achieve before.

You can find out more about Genesis below:

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