Reasons You Fail at Affiliate Marketing

With all the recent discussions about finding your drive to get what you want in life, I figured it might be a good, constructive idea to follow up with some practical advice on how to avoid getting distracted and downright derailed from your goals.

So next week, I’ll be doing a series of posts that detail what I see as being the most common reasons so many people fail, financially, at affiliate marketing and how to overcome them:

  1. Working soft and playing hard
  2. Becoming too wrapped up in the fame game
  3. Searching for the silver bullet
  4. Analysis Paralysis
  5. Focusing on the “thrill of the chase”

Next week, I’ll be making one post per day that focuses on each of the above. Sometimes we can have the plan and we can have the drive, but we still find ourselves stagnant. They say hindsight is 20/20 and after ten years in the industry, I’ve acquired a bit of it.

One of the reasons I can identify the above is that at some point in time, I was also guilty of doing some things on this list and keeping myself and my business from experiencing the growth it could have during those times. I’ve also seen friends struggle with them as well.

I hope that this series is able to act as prevention for those just beginning in this business and a reminder for those who have already made their virtual homes within it.

So stay tuned for the first post in the series on Monday and bookmark this page (delicious rocks for this) since I’ll be updating it every time a new post goes up to keep access to all five posts in the series in one spot.

About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog. You can connect with Rae via Twitter, Google+ and Facebook.

Sugarrae runs on the Genesis Framework

Genesis Framework

If you’re someone who doesn’t understand a lot of PHP, Genesis will give a ton of functionality that you wouldn’t be able to obtain otherwise with a simple control panel instead of having to alter code. For the advanced, Genesis has incredible customization possibilities via Genesis hooks.

The theme is not only highly customizable, but it has allowed me to run Sugarrae more professionally, with a much more targeted focus on monetization than it ever has been able to achieve before.

You can find out more about Genesis below:


  1. Dennis Scanlon says:

    I am just getting started in ONLINE MARKETING…I am 60 years old and slightly senile…I have trouble understanding things…I can type here OK…(although it takes me a long time) I can’t work any more at a REGULAR JOB…I heard you could make money on here with the internet marketing…I don’t know how to build a website…I don’t know what NICHE is…I am TRYING to learn this…I was hoping I could join some affiliate COMPANY and they would help me get this going…BUT indeed…they seem to be either TOO COMPLICATED…or TOO expensive. I read that you don’t need to pay ANYTHING to get started in marketing…BUT …

  2. Hello Dennis,
    Don’t know if you’re still hanging out on this site, but I can help a thimble-full. I admire the way you put it out there into the universe what you want. I’ll say a few things: First, focus on pumping yourself up at every chance you get. No need to emphasize your shortcomings; they will be in your face forever at the beginning anyway.

    You obviously have some skills, because you were able to write a whole comment that was understandable and without typos. I’m not joking. Some folks can’t write, spell, or use grammar worth a lick. At the same time, they don’t believe in re-reading what they post before sending it out.

    Next, spend time reading as much as you can and your questions will slowly get answered. Make friends with Google research. Look up “find your niche.” You’ll find out a lot about niches. Start reading people’s blogs and the ones that you really like, follow them.

    Don’t spend any money until you understand what you are doing. Don’t join anything until you have a clue about what you like and what you want to do. There are enough people willing to take your money and you’ll be more confused and overwhelmed than ever.

    Here’s one thing you can do and not spend anything: get a second free email and use it to sign up for free information, webinars, and downloads. You can peruse them at your leisure and the resulting avalanche of email won’t clog up your regular email box. The goal is to find out what’s out there and what piques your interest.

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