Creating a Small Niche Affiliate Site – Part 3

If you missed part one or part two of this [insert unknown number here] part series, you’ll likely want to go back and read through them first. For those of you that are already up to speed, it’s time to get back to work.

The writer I hired in part two got me back the four articles I requested fairly quickly. So I uploaded them into WordPress and then spent some time optimizing their on page SEO for the chosen terms (titles, meta description, headings, keywords in content, internal cross linking within content, sprinkled in a few outbound links to quality non-competing sites, creating GoCodes for the affiliate links, etc).

Next up was adding the images… since the writer linked to each product page as instructed, this was fairly easy though it does take a bit of time mainly because I’m not good with images and was working without a second monitor when I did this task. I kept each article, though a bit long at fifteen hundred words a piece, to one page as I don’t want link pop split between them and would prefer one stronger page. The time spent optimizing each article was also a bit extended due to the length and the numerous product images and affiliate links.

Time spent on individual task: 3 hours, 20 minutes (total for all four)

Total time spent: 10 hours, 25 minutes

Money spent on individual task: None

Total money spent: $310.69

Then I decided to do a bit of design alterations to Thesis. Note, I didn’t do anything that can’t be done through the awesome ass control panel Thesis now has (more on that in an upcoming post). I changed the navigation colors, background colors, link colors, text font, etc. I used a free color schemer to find some colors that went well together.

I also decided to change the layout a bit from what I originally did in part two. I changed it to a two column layout and removed the media box (ah well, I’ll use those pictures and links I created later). The reason was simply that the flagship content (above) looked much better in a two column format. And for now, that content is most important.

Time spent on individual task: 30 minutes

Total time spent: 10 hours, 55 minutes

Money spent on individual task: None

Total money spent: $310.69

Next up I did one of the core “category keyword” pages. I put that in quotes because it is actually a “page” in WordPress, but it is set to target one of the core keyword categories that people search for. Let’s say my product is “widgets”. I created the “blue widgets” page. I only did one to see what Google’s initial “reaction” to it is before I spend time doing the others.

I wrote some intro text, showed five featured products and images all linked to their exact pages on the merchant’s site with masked affiliate links and then wrote some “outro” text at the bottom with links to all the affiliate merchants they can find more products at. These are thin content pages vs. my thick content feature pages mentioned above. We’ll see how Google treats this one before we go building out all of the rest in the same format.

Time spent on individual task: 30 minutes

Total time spent: 11 hours, 25 minutes

Money spent on individual task: None

Total money spent: $310.69

Next up I wrote a fairly thin index page. About 300 words, nothing fancy and a hard push to my four feature pages. I then threw up a robots.txt that blocked all the pages that weren’t ready. I went into the wordpress settings and released the site to spiders under the privacy options and then double checked to make sure my new robots.txt file was correctly in place. All looked good. So I verified the site with Google Webmaster Tools so that the re-crawl of the robots.txt might move a little faster (though the links obtained prior to this should handle that just fine).

Time spent on individual task: 35 minutes

Total time spent: 12 hours

Money spent on individual task: None

Total money spent: $310.69

So now we have about six pages available for the spiders to crawl and a few links aging. I’ll give Google a few days to index the site, see where the rankings stand in Raven and then decide my next steps. When I do, I’ll blog them. Until then, I will amuse myself with bloggers whining about how hard it is to make enough to pay a 300 dollar business licensing fee.

Edited to add:

See Creating a Small Niche Affiliate Site – The End.

About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog. You can connect with Rae via Twitter, Google+ and Facebook.

Sugarrae runs on the Genesis Framework

Genesis Framework

If you’re someone who doesn’t understand a lot of PHP, Genesis will give a ton of functionality that you wouldn’t be able to obtain otherwise with a simple control panel instead of having to alter code. For the advanced, Genesis has incredible customization possibilities via Genesis hooks.

The theme is not only highly customizable, but it has allowed me to run Sugarrae more professionally, with a much more targeted focus on monetization than it ever has been able to achieve before.

You can find out more about Genesis below:

Speak Your Mind