This post was originally on the PushFire site, which now no longer has a blog. ;-)
Many of you likely already know that for almost the past decade, I’ve done a limited amount of consulting via the Sugarrae brand. You may also know that my husband owned his own online marketing firm before we even met. It occurred to me that we were both in separate canoes, paddling upstream to the same destination and that it might make more sense if we got into the same canoe and combined our efforts. I approached Sean with the idea and he said, “True, providing we don’t beat each other to death with the paddles!”
That was definitely something to be considered. I’m a strong personality, as is Sean, and both of us like to have control of our domain. But Sean and I also have very different strengths. While I am awesome with business development, managing the business, and developing client strategies and services, I am not awesome with managing operations and being super organized. Sean however thrives in both of those areas, in addition to being great with client strategies and fantastic with viral link building strategies and PPC management.
So we decided to give it a go, first behind closed doors, to ensure we could successfully work together before making anything public or official. After nearly three months, it became clear that not only could we work together without killing each other, but also that together, we work better overall than we did as individuals. Our differing strengths make it possible for each of us to focus on the aspect of the business we love and entrust the aspects we’d rather not deal with to the other.
So today? We’re making it official.
In addition to offering the SEO Audits and Link Building Services that I’ve become known for, PushFire will also be providing PPC management services thanks to the additional knowledge and talent that Sean brings to the table in this area. I’m excited to put my name (and PushFire’s name) behind them.
We have a fantastic team behind us. This team is a combination of the teams that were working at Sean’s agency and at my agency prior to us combining forces, so you might recognize a few of the names and faces. They are a talented group and we feel very lucky to have them.
(Also, we’re hiring, so if you’re looking for a great gig or know someone who is, check out our current openings.)
And in case you’re interested… our kick ass Thesis design? Was done by Equity Marketing Solutions – can’t recommend them enough.
The PushFire Blog
From this point forward, I will no longer be blogging about generic SEO or Internet marketing on the Sugarrae blog (though I will continue to post about affiliate marketing there). All future posts will now be posted here on the PushFire blog, so be sure to subscribe to the feed and follow us on Twitter, Facebook and Google+ to ensure you don’t miss out on anything. Sean will also be blogging when the time permits, in addition to other members of our team. We’re also looking for guest posters—if you’re interested, let us know.
Over the next few weeks, you’ll specifically get to know our Senior Content Editor, Anna Fleet, who has been working in the online marketing arena for almost 8 years now—having worked for PPC companies, website publishing companies, SEO companies, and technical writing companies once she made the move from traditional print journalism to its online counterpart. She’ll be blogging on the PushFire blog and sharing her vast wealth of experience on a regular basis.
With a rock solid demand for our services, I’m really excited about the future of PushFire. As a serial entrepreneur and marketer, I love being able to build another brand from the ground up. The support I’ve received over the years from the community has always been awesome and I hope you’ll come along for the ride with us.